About Us
A Small Swim Brand with Big Ideas
Ministry of Swimming—MOS—is an independent New Zealand swim brand created for people who genuinely love being in the water.
Founded in 2005 by lifelong swimmer, coach and product designer John Ross, MOS grew from a simple idea: swimming products should perform properly, look distinctive and offer something different from the large international brands.
With more than four decades of coaching experience, John has worked with everyone from young developing swimmers through to competitive, open-water and performance athletes. This experience provides a practical understanding of what swimmers need from their equipment, swimwear and training products.
Designed from Real Pool Experience
MOS products are shaped by decades spent around swimming pools, working directly with swimmers and understanding what makes equipment comfortable, practical and effective.
Many of our swimming goggles, swimwear designs and specialist training products are developed or designed by John himself. This hands-on experience means we think beyond how a product looks—we also consider how it fits, feels and performs during real training, competition and everyday swimming.
Our goal is to create products that swimmers enjoy using and can rely on, whether they are training for competition, swimming for fitness, playing water polo or enjoying the open water.
Different by Choice
MOS is not trying to become the biggest swimming brand in the world. Our ambition is to become one of the best small brands in swimming—known for original ideas, honest value, personal service and products that offer something genuinely different.
We would rather develop something memorable than simply copy what is already available. Many MOS products and designs are produced in limited numbers, allowing us to introduce fresh ideas without becoming another mass-market swim label.
Being a smaller independent brand also allows us to listen to swimmers, respond to new ideas and continue improving our products through real experience.
Made for Swimmers
Our range includes women’s and men’s training swimwear, swimming goggles, racing and training caps, personalised products, bags, towels, water polo swimwear and specialist training equipment.
Whether you swim for fitness, competition, open water, water polo or simply because you love being in the pool, we want MOS products to add something positive to your swimming.
MOS is operated from Lower Hutt, New Zealand, and remains proudly independent and New Zealand owned.
Complete Team and Club Supply
MOS can help swimming clubs, water polo teams, schools, squads, sports teams and events organise a complete range of coordinated gear.
We can supply custom training and racing swimwear, women’s and men’s water polo suits, personalised swimming caps, goggles, swim bags, towels, team clothing, training equipment and other poolside accessories.
Working with one supplier makes it easier to create a consistent team look and organise products that suit your swimmers, coaches and budget.
Whether you need one particular product or a complete team package, MOS can help develop the designs, arrange production and provide a quote based on the products and quantities required.
Our Aim
Our aim is to create thoughtful, original swimming products backed by genuine experience—and to prove that a small independent brand can still make a big impact.
We want MOS to become one of the most trusted and distinctive small brands in swimming, while continuing to provide personal service and products created by people who truly understand the sport.